The six-person team at Scottish brand anOrdain (named after a local loch) builds an entire watch around this process. This is because the process is a very difficult and highly inefficient one, involving layers of glass applied to a metal substrate in a very hot oven. One technique you will not hear about often outside of high-end brands is the grand feu enamelling of a dial. There are a number of production techniques you’ll hear often around the “microbrand” world: straps made from locally-sourced leather hands designed in-house. If they're on this list, they're still in business! anOrdain Beautiful watch with modest size of 38mm balanced with longish 47mm lug to lug. NOTE: Some of these brands produce watches in small batches and are often sold out of s particular run, so check back often. Letting go of a good condition Nodus Sector Pilot on Stainless Steel bezel. But in furtherance of Stacey’s idea-that there are quality microbrands out there, that deserve our attention as buyers and watch lovers, it’s time for a guide to the reputable microbrands, which operate worldwide and produce a vast scale of watches in different styles and price points. At 450, this is now one of the most attractive and affordable GMT watches you can get and even as we expect more fun GMT watches in the future, this Nodus will still hold up in terms of quality and looks. This definition does not exclude the ugly parts of the term: Kickstarter frauds and trend-chasers who know nothing about watchmaking can and do check those boxes, without supplying any quality to the mix. Further, the Nodus Sector is even ever so slightly cheaper than the Seiko 25 cheaper. It measures 47mm lug to lug and is 12.5mm thick. So what is a “microbrand”? We can likely agree on several parameters: It’s a brand that is independently owned, often run by a single person or a team of a few people that produces watches in small batches, at a rate of several hundred to several thousand a year that often outsources at least one significant part of its watches to be made elsewhere, whether in Asia or Switzerland and that “cuts out the middleman” by selling its watches online, straight to consumers (though some will also sell in retail locations). Like its brethren, the Sport is housed in a 38mm stainless steel case. “ operates as a blanket term for small watch brands that operate online, which lumps quality producers in with scam artists and get-rich-quick schemes,” Stacey wrote, while at the same time, insisting that it was a useful term (legitimate enough to be found on Wikipedia) that could be applied to quality brands.
James Stacey, in an excellent essay published on Hodinkee in August of 2018, laid out a conundrum in the watchmaking world: watch fans want to buy boutique or “microbrand” watches, yet brands hate the moniker.
0 kommentar(er)
